Yours Truly

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New York, NY, United States
I'm your everyday, quintessential, slightly above average [pseudo] celebrity/poet/author/executive and personal assistant /voice actor who's talented, creative, charming, some-what funny individual who is indescribable in words. In short, I'm the person you never thought existed until you know me in your own special way.

Sunday, March 14, 2010

These Are The Special Times

This was originally planned to be a holiday post, but as all of you should know, the holidays have come and gone. While Thanksgiving, Christmas, and New Year's are special times of the year, we must not forget that each day we live, each instance we breathe, and every second we spend with our family, friends, and those we love are the special times in our lives. Too often we overlook and neglect these times with our special ones; putting them off for something else....assuming they will always be there. We hope! But, we know it is not always true. We must cherish each moment like it is our last.

The next time you hear the song "These Are The Special Time," take time and listen to the song; hear and feel the lyrics; know what it's saying.

Two of my favorite renditions of the song were recorded by Celine Dion and by Christina Aguilera.

Saturday, March 6, 2010

Me, Incorporated: The Significance of Self-Branding

"If you don't stand for something, you'll fall for anything."
"Image is everything."

The value and significance of these quotes are more than people realize. They read them, they hear them, but don't listen to what's really being said or take in the actual meaning. So, I'll break it down for you....In the eyes, minds, and opinions of others...especially those who see you or know of you, but don't actually know you...you are who they perceive you to be. A great percentage of their perception and opinion of you is based on how you present yourself.

Is your attire appropriate for your environment?
How's your posture? (Check up on it! Get it straight.)
Grooming in check? (Don't forget those nose hairs.)
Hygiene in order? (Despite what some people may be in to, funky ain' sexy.)
What style of language are you using?
Behavior in order? (If you were seeing you through another's eyes, what would you say about the way you act?)

Know brand. What does it say? Would another entity (i.e., someone, a corporation) want to invest in you? What's your mission in life? Your values?

Your brand should convey the message of what you stand for, represent, and aim to achieve. It should convey trust, dependability, and quality. The idea is to build a reputation where someone will hear your name or see your trademark and be ready to jump at the opportunity to be associated with you, because they know you/your work and what you represent -- you are an extension of them or an avenue to something they want to achieve and you are the best vehicle to get them there.

What comes to mind when you think of the following brands:

Microsoft
Google
Coca-Cola
Citibank
IBM
Sony
Apple
Ford
Johnson & Johnson

Your personal BRAND -- an authentic and consistent expression and representation of you; who you are as an individual...your actions, your standards, your beliefs.

Image is a strong voice for your brand; it far exceeds what you assume it can say
about you. Again, 'image is everything,' it determines how others see you and so much more.

If you are one of those who don't care about image....GET ON IT! 'Cause you should.